Using an online direct mail service can be an effective tool for generating new leads. But it does require a bit of planning. It's important to decide how many mailers you need to send out and how much bandwidth you have to work with. Also, you might want to consider a free trial version of the product to motivate potential customers to take action.
While email is becoming more effective, direct mail is still a tried and true method for marketing. The Direct Marketing Association estimates that direct mail accounts for $700 billion in sales, making it one of the best, most cost-effective marketing tools around.
A direct mail service can help you attract new leads, retain existing customers, and even boost sales. It's a good idea to find a company with a solid track record, an affordable price, and transparent data processing policies. Some companies also offer tracking options, which can help you analyze your campaign's effectiveness.
A good direct mail service may offer some data processing services at no charge. These services include demographic segmentation, variable data printing, order management, and delivery address validation. This helps your business to stay competitive, reduce wasted costs, and increase repeat orders.
In addition to the mail-related perks, you may want to consider an online service that allows you to print and post mail directly from your computer. This can help you maintain brand consistency and avoid the hassle of sending mail from an office.
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