Using direct programmatic advertising can be a great way to reach your audience. However, it's important to understand the pros and cons of using this technique.
Unlike traditional advertising, programmatic ads don't guarantee specific placements. But the process does allow you to set the parameters of your campaign to increase brand awareness and conversions.
The most common types of programmatic ads are video and display ads. These are primarily served to digital media using ad servers. The ad servers determine which ads to show based on targeting parameters.
The main goal of programmatic advertising is to allow advertisers to spend their campaign budget efficiently. It also offers real-time campaign performance, and allows advertisers to track ad performance. It also allows advertisers to test different creatives and bid strategies.
Programmatic advertising also gives advertisers access to premium inventories. This is great for advertisers who have a large budget. However, it may be less effective for smaller advertisers who don't want to spend as much.
Direct programmatic advertising also enables advertisers to set a white list, which guarantees that their ads will only appear on websites that match their brand. This limits advertising options but provides more control.
Using programmatic advertising can also give advertisers better ROI. The Economist ran a programmatic advertising campaign that increased brand awareness by 65%. This allowed The Economist to generate 650,000 new prospects.
Programmatic direct also eliminates the need for an intermediary sales rep. The process works in the same way as traditional direct advertising, but the parties involved are streamlined.
SITES WE SUPPORT
SOCIAL LINKS